Best Amazon Prime Day deals 2021: the top deals live now

Amazon Prime Day 2021 will take place on 21 and 22 June and early Prime Day deals have started. Here are the best deals to shop now

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(Image credit: Future)

Amazon Prime Day 2021 is almost here and as we sit just days away from the main event, early Prime Day deals are showing up ahead of the big day to entice shoppers with some must-see offers on Amazon devices, laptops, clothing and just about everything else you can think of.

When Amazon initially confirmed Prime Day was a go for June 21 and June 22, many felt a sigh of relief that things we're kind of getting back to normal. As we all know, Amazon Prime Day 2020 saw a huge delay of almost four months thanks to the pandemic. This year, Amazon is kicking off their biggest sale of the year a full month earlier than usual.

Looking to browse? 🌟Shop the best Amazon Prime Day deals today here!🌟

Our guide this year aims to condense all of Amazon Prime Day's best deals and offers all in one place, making it easy for those on the hunt for savings to find what their looking for with ease. Prime Day has an enormous number of products on sale, so many that it'd be literally impossible to go through them all in a single article. That's why we're bringing only the best Prime Day deals front and center.

So browse this nifty guide to some of the best Prime Day deals of 2021 at your leisure and with confidence. We'll provide second opinions, pros and cons, and even reviews on products where possible, so be sure to check back daily for Amazon's best Prime Day deals today, tomorrow and through the weekend!

Remember! You must have a Prime membership to take part in Amazon Prime Day deals, so sign up for a free trial  and get to saving!

The best Prime Day deals today

We'll drop what we consider to be the best deals during Prime Day 2021 right here in this section, covering everything from Amazon devices on sale to PS5 and Xbox Series X games getting price drops. Some may be available throughout the weekend, while others may be limited time and may be gone by the end of the day. We'll include an expiration time if the deal is stock or time limited.

Prime member rewards

Amazon has a few extra incentives and rewards for Prime members this year, including extra cash back rewards on select Prime Card purchases. From additional cash back offers on products to rewards at Whole Foods Market, Prime Day 2021 is the time to shop and save.

For Prime Card holders, there's a few different offers to take advantage of already:

There's also hundreds of deals going on now through Prime Day that'll net you extra money back, so keep a sharp eye out over the next couple of weeks on Prime Day deals. Many of these Prime Card offers stack with products on sale, so there's usually an extra layer of savings to be found if you know where to look.

Prime Day free product giveaway

Prime members who spend their time on Instagram can win free daily prizes including Canon digital cameras, movie projectors, Amazon gift cards and more now through the weekend.

Each day, Amazon will have a different prize available and thankfully no purchases are necessary for a chance to win. The Amazon Photos Giveaway landing page has all the prizes available plus the fine print for those who want some free goods.

To enter the Amazon Photo free giveaway sweepstakes, just follow the simple instructions below!

  • Follow the Amazon Photos Instagram account
  • Turn on notifications for daily giveaway details
  • Comment on each daily post which will give instructions on how to enter and include the hashtag #sweepstakes to receive one entry into the sweepstakes

Prime Day TV deals

Of course it wouldn't be Prime Day without some killer offers on 4K TVS including LED, OLEDs and premium displays. While we'll definitely see top models from Samsung, LG, VIZIO, Philips and the like get solid discounts this weekend, there's more we're expecting to see over the weekend. The good news is, Amazon has already dropped some early Prime Day TV deals that are just too good to pass up.

Need a little help finding the right TV for you? Check out our best TV guide to get the scoop on the top models of the year so far.

Insignia F30 Series 50 inch UHD Smart Fire TV

Now: $349.99 | Was: $499.99 | Savings: $150 (30%)
While most of the Fire TV models are getting discounts across the board, this one offers probably the best value for what type of display you're getting. It's one of the few 4K Fire TVs on sale cheap right now, so grab it before it's gone!View Deal

Hisense H8 Quantum Series 55" UHD 4K Smart TV
Now: $439.99 | Was: $549.99 | Savings: $110 (20%)
For the price, the Hisense H8 Quantum 50 inch 4K TV is hard to pass up. A solid budget gaming TV and Smart TV, it offers a great viewing experience with rich, vibrant colors and impressive detail. If you're looking to keep the spending to a minimum, this is by far the best value you can go with.View Deal

Toshiba 32LF221U21 32 inch HD Fire TV (2020)
Now: $129.99 | Was: $199.99 | Savings: $70 (35%)
Toshiba's line of Fire TVs is also getting some sizeable discounts, with the 32 inch dropping down to just $129.99. It's a great price on a Smart TV that features DTS TruSurround for an enhanced audio playback.

Prime Day smartwatch deals

Smartwatch deals during Prime Day are some of the most searched and sought after offers of the year. Thankfully, shoppers can find the best Prime Day smartwatch deals right here. While we will of course bring any Apple Watch deals or Samsung Galaxy Watch deals front and center ASAP, there's a rather large of deals on smartwatches from brands like Garmin, Fitbit and more that shouldn't be missed! 

Not sure of exactly what you're looking for in a smartwatch? Our best smartwatch guide is here to help!

Apple Watch Series 6 GPS 40mm

Now: $329.99 | Was: $399.99 | Savings: $70 (18%)
The Apple Watch Series 6, possibly the best Apple watch to date, is on sale ahead of Prime Day with a solid $70 in savings. The deal is limited to select colors and styles, but if that doesn't bother you than the price here is more than worth it.View Deal

Fossil Gen 5 GPS
Now: $199 | Was; $295 | Savings: $96 (33%)
If you want a smartwatch that combines style, class, and function, look no further than the Fossil Gen 5. A sleek little smartwatch that comes loaded with GPS, heart rate monitoring, notifications and more, saving almost $100 on this thing is just too good to be true.View Deal

Fitbit Versa 3 GPS
Now: $199.95 | Was: $229.95 | Savings: $30 (13%)
Ideal for the active explorers, the Fitbit Versa 3 GPS offers a fully featured fitness watch combined with a smartwatch. Track heart rate, check blood oxygen levels, store and play music, use Google Assistant or Amazon Alexa, you name. For 30% off, it's a buy we'd definitely be comfortable making.View Deal

Samsung Galaxy Watch Active 2 44mm GPS
Now: $219 | Was: $269.99 | Savings: $50.99 (19%)
While this may go a bit cheaper this weekend, this is already a solid deal on the Galaxy Watch Active 2 from Samsung. Chopping almost 20% off the price tag saves much more than just shipping, so buy this one with confidence if a Galaxy Watch Active 2 has been in your sites for some time.

What to expect of Amazon Prime Day 2021

In a recent press release, Amazon confirmed that the countdown to Prime Day 2021 is officially on. Along with a staggering amount of early Prime Day deals dropping today through June 22nd, there's quite a bit in store for Prime members during and leading up to the main event.

According to Amazon, Prime Day 2021 is set to have the largest amount of deals offered in the history of the sale. Featuring over 2 million deals globally, Amazon's titular sale is set to be the biggest it's ever been. A good sign and a stark contrast over Prime Day 2020.

Starting today however, Prime members can already take part in some must-see deals and offers.

Amazon Devices: Ring Video Doorbells starting at $44.99 with discounts on battery packs as well as eero mesh routers.

Fashion: Save up to 20% on Calvin Klein and Tommy Hilfiger apparel, and find additional savings on men’s and women’s active wear from Amazon brands.

Health & Wellness: Save 20% on healthcare products from Amazon Basic Care along with wellness and personal care products from other Amazon brands, including Solimo, Revly, and Amazon Elements. Save on 23andMe Personal Genetic Service DNA Test Kits.

Pets: Save on Friends Forever Orthopedic Dog Beds and 20% on pet supplies from Solimo.

Toys: Save on select Green Toys, Calico Critters, and Thames & Kosmos products.

Electronics: Save 72% on the Norton 360 Deluxe and get a $10 Amazon Gift Card; up to 50% on select Xbox and Ubisoft titles, up to 30% off Amazon Basics

Kitchen: Save on Ninja blenders and coffee makers as well as the Anova Culinary Sous Vide Precision Cooker Pro.

Home: Save on select vacuums, air purifiers, irons, steamers, and fans, as well as dehumidifiers from iRobot, Bissell, Toshiba, Levoit, Black & Decker, and more.

Household Essentials: Save 20% on household essentials from Amazon brands, including Solimo and Presto!

Home Improvement: Save on select Moen kitchen and bathroom fixtures, Makita tools, and Kasa smart light switches, as well as CRAFTSMAN 20V lithium ion and Duracell batteries. 

Grocery: Save up to 30% on candy and gum, and 20% on snacks and grocery products from Amazon brands, including Happy Belly and Amazon Fresh.

Sports & Outdoors: Buy one, get one 20% off World Famous Sports camping equipment.

Amazon Launchpad: Save up to 50% on the Kids Against Maturity Combo Pack and $80 on the Tertill Weeding Robot Bundle.

Panera Bread: Panera is fueling Prime Day shoppers with a sweet (and savory) deal. Prime members who sign up for MyPanera rewards will get a $3 shopping credit and 40% off their Panera online order on Prime Day.

What is Amazon Prime Day 2021?

Amazon Prime Day is the second largest sales day of the year (next to Black Friday), and is a two day sale that offers one of the largest selections of discounted products and deals all year. While Prime Day has become somewhat of a "Black Friday" type savings event, it's a sale that tends to focus more around Prime Day devices, smart tech and Amazon brands.

There are, however, supposed to be over 2 million individual products going on sale this Prime Day. So while the focus of what you'll see when browsing Prime Day deals is turned squarely on Amazon's line of products, just about everything you can think of gets a discount during the two day event. 

What day is Amazon Prime Day in 2021?

Amazon is holding its Prime Day sale on Monday, June 21 and Tuesday, June 22, and will officially kick off at 12:00 AM PT / 2:00 AM CT / 3:00 AM ET). 

While it was initially suggested that Prime Day would return to a July timeframe, a comment from the CFO during a quarterly earnings report this year lead many to believe it would be held earlier. That turned out to be very right, with Prime Day 2021 being bumped up a full month ahead of schedule.

Amazon has also been toying with the idea of adding an additional sale day later in the year, similar to Amazon Prime Day, yet held around the time of Black Friday. Two Amazon Prime Day sales in a single year? They just may be the ones crazy enough to do it!

Are Prime Day 2021 deals worth it?

The question of "Are Prime Day deals worth it?" gets asked quite a lot around this time, and quite frankly there's a yes and a no answer to this one. Depending on what exactly you're hoping to buy, Prime Day could be the perfect chance to get the best discount while it may be more beneficial to wait until Father's Day sales, Labor Day sales or even Black Friday / Cyber Monday sales.

That said, Prime Day deals are definitely worth if when it comes to electronics, smart tech and of course Prime services. Most Prime services, including Prime Video and Amazon Music Unlimited  get some pretty sweet offers for newcomers and Prime members alike.

Other home goods also should also see some solid sales during Prime Day. Last year, family games were some of the top deals of the year. Offers on Lego sets, board games and the like were abundant and offered savings of up to 40% on some of the hottest toys and games available.

So are Prime Day deals really worth it? Head on over to the Amazon Prime Day sale to find out!

How to find the best Prime Day deals this year

Shopping Amazon Prime Day can be an exhausting and overwhelming experience if you aren't prepared for what's ahead. While Prime Day 2021 is some of the most fun deal hunters will have all year, it can easily go bad if you aren't sure what of to look for – or how to look for it. Here are some helpful suggestions to shopping Amazon Prime Day 2021 and tips on how to save the most money this year.

Don't just shop at Amazon: This may be a weird one to hear, considering this is Amazon Prime Day we're talking about, but hear us out. Since Prime Day has gotten so dang popular over the years, many retailers out there are trying to get in on the action by running their own Prime Day-like sales alongside Amazon. If you've got a favorite store you like to shop at, don't be afraid to shop there as well. You'll be surprised what kind of discounts you can find.

Trust your gut on reviews: Here's the thing with Amazon's review system, it's not very good at filtering out useless and unhelpful feedback. If you head to almost any major product released in the past year, you'll see one star reviews with one sentence clearly expressing dissatisfaction and nothing else. You may even find "fake reviews" to help deter you from a good product or even steer you towards buying a bad product. If it's something you truly want and it's on sale, reviews may help but at the end of the day it's your money!

Compare prices: This applies to everything. Clothing, electronics, you name it. If it's on sale during Prime Day, chances are every seller who has it is dropping their prices. What you may not know, however, is that it may be cheaper in some cases to check out alternative sellers. Don't be afraid to click that "see other buying options" button from time to time.

Is Prime free on Prime Day?

If you have not had an Amazon Prime account before then, yes, you can get a free Prime trial for Prime Day (or for any other day). Amazon offers all customers a free 30-day trial of Prime, while students get a massively generous six-month free Prime trial. You can cancel at any time during the trial and you won't be charged a thing.

If you decide to pay for Prime once your trial ends, that'll cost you $119 a year. Student Prime accounts cost just $6.49 a month.

If you live in a household where someone else has a Prime account then you can form an Amazon Household and share some of their Prime benefits at no cost to yourself – including unlimited one-day delivery plus same-day delivery in eligible areas ,and access to those all-important Prime Day deals. You'll also get 30-minute early access to Lightning Deals with Prime Early Access.

Here's how to get your free Prime account and how to set up an Amazon Household.

Giving back on Amazon Prime Day

On Prime Day this year, Amazon’s charity initiative AmazonSmile, will offer Prime members the opportunity to double the usual donation rate (1% instead of 0.5%) to the charity of their choice throughout the entire 48-hour event.

For Prime members activating AmazonSmile in their app, there’s even more to gain for charities, as AmazonSmile will also donate 5% of the net purchase price (10X the regular rate) on the first qualifying AmazonSmile purchase on Prime Day. This special rate is for every Prime member who activates AmazonSmile in their Amazon App from 2nd June through the end of Prime Day 2021 on 22nd June.

It's worth noting that the donations come from Amazon and do not cost the customer or the charity anything.

Will there be a second Prime Day in 2021?

There have never been two Prime Day events in a single year before but the Recode report linked above says that Amazon explored the idea of a second Prime Day for Autumn 2021. Whether it will go ahead or not is not known. Recode writes: "It's unclear if such an additional event is still under consideration."

If there is second Prime Day in 2021, we'd expect it to take place in mid-October, so that it has a bit of distance from the Black Friday sales, which are likely to kick off up to a month ahead of Black Friday itself, which falls on Friday 26 November this year. Tuesday 12 and Wednesday 13 October would align to last year's delayed Prime Day, should Amazon wish to continue with the precedent it set in 2020, and following that second Prime Day sale event (if it happens) I'd expect to see early Black Friday sale deals start to drop from the beginning of November.

Is Amazon Prime Day happening in Canada and India?

Prime Day will not take place in June in Canada or India due to the current Covid-19 situation. Amazon confirmed to CNBC that it is pausing the event in both countries. It did not provide a rescheduled date. In the same report, CNBC says that Amazon confirmed that Prime Day will continue on schedule in the UK, US, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.