Amazon Prime Day 2020: date and best early deals on NOW

Prime Day 2020 confirmed for October 13th! Here's everything you need to know about Amazon's biggest sale of the year...

Amazon Prime Day 2020
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(Image credit: Amazon)

Amazon Prime Day is now less than two weeks away and this year you can expect Amazon's biggest sale event of the year to be better than ever. The online-centric two-day deal extravaganza that brings forth thousands of deals each year may have been delayed, but the party has already started and Prime members can get in on the action right now.

Amazon offers daily deals that anyone can take advantage of, but for Prime Day you'll need a Prime membership to get in on the action. On top of getting access to the massive selection of Prime Day deals heading our way on October 13th, Prime memberships include a ton of perks including free shipping, discounts on groceries through Whole Foods, and a whole lot more.

Amazon Prime Day deals happening right now

Exclusive to Prime members, Amazon is dropping some incredible Prime Day deals ahead of the big day to get shoppers ready for the big day. We'll see new deals in the coming days leading up to Prime Day 2020, but until then here's just a taste of the deals Prime members can take advantage of today. If you aren't a Prime member yet, sign up for Amazon Prime here to get in on the action.

Earn Amazon Prime Day credits today

To sweeten the Prime Day experience this year, Amazon is offering free credits to Prime members who purchase products through select Amazon services. Prime members can earn $10 to spend towards their Prime Day shopping spree when they jump on the following offers. You'll need to a be a Prime member to take advantage of these free credit offers, so be sure to sign up for an Amazon Prime membership to receive your $10 Amazon Prime Day credits!

Amazon Prime Day is less than two weeks away. Are you ready?

(Image credit: Amazon)

Amazon Prime Day sale alternatives

While Amazon Prime Day is the biggest sale you'll want to check out this month, there's actually quite a few other sales happening. Both Walmart and Target are looking to get in on the action as well, and have come forth with Amazon Prime Day competing sales events that'll bring some incredible deals.

Walmart's Big Save Sales Event (October 11th - 15th)
Slated to go live October 11th, Walmart's Prime Day-competing Big Save sales event will offer thousands of deals on products store and site wide. It's expected to bring discounts matched only by Black Friday itself, and we've got a sneak peak of some of the deals we'll find during the event below!

Walmart's Big Save Sales Event Sneak Peak

Walmart has provided an early look into the Big Save event starting on October 11th, and what we're seeing has us excited already. Hundreds of categories will be covered including video games, tech, smart home, and more. Again, these deals won't be available until October 11th but you can start planning now to take advantage of them as soon as they go live.

Walmart has already indicated that many of the deals will be comparable to Black Friday and Cyber Monday, leaving our imaginations running wild as to just what else we'll be able to save on this year. Unfortunately, Walmart+ won't have any unique deals or perks this time around but we expect that to change come next year.

Keep your eyes on this section come October 11th, we'll be listing some of the best deals happening during Walmart's Big Save sales event.


Target's Deal Days Sales Event (October 13th - October 14th)
Target's very own Prime Day-beating sales event, Deal Day's is set to go live October 13th with a flurry of deals rivaling Amazon Prime Day's best. Expect massive discounts on tech products, toys, home essentials, and more.

Target's Deal Days Sales Event Sneak Peak

While Target hasn't provided an official list of deals set to go live during their Deal Days sales event, they've indicated that select offers will be available before the event even begins. You can sign up with Target Circle today, Target's free membership program that offers some sweet perks including hundreds of exclusive deals and offers.

Once Target's Deal Days go live, we'll have some of the best deals available listed right here!

Amazon Prime Day

Thousands of products will be on sale during Amazon Prime Day. T3's here to help you make the most of it.

(Image credit: Amazon)

Amazon Prime Day deal guides

We'll be covering a ton of Prime Day deals over the next two weeks, as Amazon has already kicked off some early Prime Day deals on TVs, Amazon devices, and a whole lot more. We'll be bringing you complete guides on how to find the best TV deals during Prime Day 2020 and just what to expect this year.

When is Amazon Prime Day 2020

Amazon has confirmed that Amazon Prime Day will take place 13th – 14th October 2020.

What is Amazon Prime Day

Amazon's official 'day' of deals and steals, Prime Day is actually a two day deal extravaganza that brings some of the best deals on our favorite products. From Amazon devices to popular tech, clothing, home decor, and more, Prime Day deals can save you some big money – if your patient enough.

The best Amazon Prime Day deals and what to expect...

As one of the largest sales of the year, shoppers will have a bevy of deals to save with. Last year, all of Amazon's hottest devices received major discounts and we can expect the same of Prime Day 2020.

This year, you can expect more products on sale than ever before! While we don't have the official list of Prime Day deals just yet, you can already browse today's best deals at Amazon or head on over to Amazon Prime Day 2020's landing page to get a head start on deals as soon as they drop.

What sold well on Amazon Prime Day 2019?

We know from T3's own data that Amazon devices were hugely popular over Prime Day 2019, which is hardly surprising given the massive price drops they saw. The Echo Show hit its cheapest ever price, so that was a big hit in the sale as was the Echo Dot, which hit a £22 Prime Day low (and that price has not been beaten since). 

Other products that proved popular were 4K TVs, coffee machines, headphones and fitness bands.

According to Amazon, Prime members worldwide purchased more than 175 million items throughout Prime Day, making it the largest shopping event in Amazon history. Top-selling deals in the US included iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301, and Amazon Smart Plug. Top selling deals worldwide were Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote.

We also have some interesting data about Prime Day 2019 from market intelligence firm Numerator who surveyed Prime Day 2019 shoppers to get a picture of how the event went.

We know that shoppers looking to buy into the Amazon ecosystem (that's Amazon devices like the Echo, Kindle, Fire TV sticks and tablets and Ring Video Doorbells) were offered some really good deals. According to Numerator, the depth of discount on Amazon ecosystem products averaged 45% this year, compared to 37% in 2018. Echo, Fire TV, and Kindle products were all offered at the deepest discounts seen to-date. Additionally, Alexa-enabled products averaged a slightly higher discount of 32%, and many deals on these products – like an Alexa-enabled Instant Pot – included the Echo or Echo Dot as a bundled package.

In relation to other retail holidays, Numerator found that Prime Day 2019 shoppers ranked Prime Day #2 in terms of deal quality, behind Black Friday and ahead of Cyber Monday. In 2018, Prime Day ranked below both Black Friday and Cyber Monday in terms of perceived deal quality, so 2019’s shake-up proves Prime Day’s growing popularity. 

Numerator adds that  for 36% of Prime Day shoppers, 2019 was their first time shopping Prime Day – that’s down from 2018's year’s 44%, but still a significant number of newcomers to the day of deals. 58% of Prime Day shoppers participated in 2018 as well, and 12% of this 2019’s shoppers participated in the first ever Prime Day back in 2015, showing that Amazon has succeeded not only in attracting first-timers, but also in maintaining loyal enthusiasts. 

Hitwise provided further information as to the success of Prime Day 2019, suggesting that it's a shopping event that Amazon is not going to abandon any time soon. According to the market intelligence firm, online visits, transactions, and sign-ups all spiked in key markets.

In the US Amazon's share of transactions among the top 50 retailers was 72% during the 2018 holiday season and rose to 86% on Prime Day. In the UK, Amazon’s focus was on growing the number of Prime subscribers, and it worked. Over 80,000 people signed up to Prime each day over the 48-hour period. That's a +147% rise compared to Prime Day 2018. 

Hitwise says that in the US, the Nintendo Switch was the most searched product, overtaking the still popular Instant Pot. Searches for the Ring doorbell grew significantly this year due to a deal which bundled it with the Echo Show (both Amazon products). In the UK, the Nintendo Switch was also the top searched product followed by laptops, Fitbit, Audible and PS4. They weren't the most purchased Prime Day products, though: Hitwise said – as did Amazon – that the most purchased products in both the US and UK were Fire TV Sticks and Echo Dots, which is not surprising given the massive discounts they got.

Interestingly, it seems that the Amazon Prime Day effect extended to bricks and mortar stores, too. Placer Labs analyses footfall in locations such as shopping malls and retail outlets and it found that the offline impact of the Prime Day sale didn't just affect Amazon, where Amazon’s Whole Foods store saw visits around 25% above what they were during summer 2018. Walmart saw higher than average in-store traffic over the Prime Day period as did Target and Best Buy. "If Prime Day 2019 is any indication, expect greater levels of crossover between offline and online pushes," Place Labs concludes. "And this doesn’t just mark a significant event for Amazon, but for the retail community as a whole."

Amazon Prime Day news and updates

9.30.20 – Amazon has announced that now through October 12th, Prime members can earn Prime Day credits (up to $50 Amazon credits total) when they spend $10 or more on select Amazon products and services.

This news comes at an excellent time, and gives many of the already die-hard Amazon Prime members even more incentive to spend this holiday season. One of the primary services you can earn these credits from is through Amazon's small business hub.

With the impacts of COVID-19 hitting small businesses the hardest, Amazon is doing what it can to promote shopping with local and small business partners. By offering $10 in Amazon Prime Day credits, shoppers can explore and discover new products and companies while earning money towards their Prime Day shopping sprees.

9.28.20 – Amazon shared a press release today officially announcing the start of Amazon Prime Day 2020, with the two day deal extravaganza running from October 13th through October 14th. Amazon is already in full Prime Day mode, though, with early deals kicking off right now.

One of the best parts about this year's Amazon Prime Day is the emphasis on small businesses, with Amazon spending over $100 million on promotional activities to boost visibility and reach new customers. They've even kicked off a special event today through October 12th, giving shoppers $10 towards their Prime Day shopping spree when they purchase select products from small business sellers.

You can head over to Amazon's Support Small Businesses page today to browse through hundreds of products local to you. You can also learn about the sellers, their backstories, their inspirations, as well discover new and exciting products from across the nation.

Prime Day 2020 is officially on the way but you can start saving right now!

9.25.20 – Amazon Prime Day 2020 has been officially confirmed and is slated to go live sooner than you think! A recent report from CNET has pinpointed the exact start date to Amazon's big sales event, marking an October 13th start date.

That's right! Amazon Prime Day is officially just two weeks away. Shoppers and bargain hunters, mark your calendars and get ready for a Prime Day like no other. Amazon will be pulling out all the stops this year, thanks to the ever-shifting events of these past nine months. 

This start date also falls in line with previous leaks that Prime Day would be kicking off within Q3 or early Q4 of 2020. If you've been following the news regarding Amazon Prime Day's delay, you'll be happy to know that our fears of missing out on one of the biggest shopping days of the year have been quelled.

Start preparing! Bookmark the products you're hoping to catch on sale and be ready to jump on them fast. This year, Amazon Prime Day is going to be one wild ride.

Editor's Recommendations

We at T3 want to help you find the best deals on your favorite products. For more news, reviews, and great deals – as well as helpful buying guides – check out the articles below:

Be sure to also check out T3's Black Friday deals hub as well! We'll be following the biggest sale event of the year closely, with updates on start times, best deals, what to expect, and more!

Last but not least, you can also take a look at our Cyber Monday deals guide to get an early start on the biggest online shopping day of the year! Learn where to look for the best deals, what to watch out for, and more!